Give in to Impulse:<\/strong><\/em><\/span> <\/em><\/p>\n <\/p>\n NEW YORK, NY, March 7, 2011 \u2013 Today, Avon Books, an imprint of HarperCollins Publishers, announces the debut of Avon Impulse, a new imprint dedicated to digital publishing.\u00a0 The new imprint will feature e-books and print-to-order novels and novellas by existing Avon authors, and will seek new talent to nurture in an e-book marketplace that finds Romance experiencing expansive growth.\u00a0 \u201cRomance readers have been among the first to embrace books digitally,\u201d says Liate Stehlik, Senior Vice President and Publisher of William Morrow and Avon Books.\u00a0 \u201cTheir passion has encouraged us to introduce a line of romance e-books, which empowers Avon to publish more quickly, with an eye to what\u2019s trending in fiction.\u201d\u00a0 The new imprint is looking to publish multiple titles each month, eventually releasing new content on a weekly basis.\u00a0 The Avon Impulse brand has grown organically from Avon\u2019s existing publishing program and offers authors all the strengths of Avon\u2019s widely respected team.\u00a0 Books will be acquired by Avon editors, and will benefit by targeted marketing and publicity plans, as well as powerful sales platforms.<\/p>\n \u201cWhat sets Avon Impulse apart,\u201d affirms Stehlik, \u201cis that authors are signing to work alongside the Avon team, and will benefit from the same platforms that Avon authors have always enjoyed.\u201d<\/p>\n As part of the imprint\u2019s publishing strategy, each Avon Impulse e-book will benefit from a dedicated \u201cfive-point\u201d marketing and publicity platform, helping build awareness in the competitive marketplace.\u00a0 Plans include cross promotion, digital marketing and publicity, social media outreach, interactive assets and coaching, as well as targeted online retail placement strategies.<\/p>\n \u201cWithout traditional printing constraints, we can edit, market and release e-books more quickly, allowing unprecedented speed to market,\u201d says Carrie Feron, Morrow\/Avon Vice President and Editorial Director.\u00a0 \u201cThe Avon Impulse imprint also allows us greater flexibility in the length of books we can publish \u2013 from novella to full-length fiction, and enables us to explore new themes in romance.\u201d<\/p>\n \u201cThere is so much opportunity right now within the romance genre,\u201d Stehlik says.\u00a0\u00a0 \u201cReaders have found a rich array of fresh content using digital and e-reading devices.\u00a0 It\u2019s crystal clear that we can nurture great talent via Avon Impulse\u2019s e-book publishing platform \u2013 and that there is already a very dedicated fan base of savvy digital readers.\u201d<\/p>\n The line launches with A LADY\u2019S WISH<\/strong>, an original e-novella by Katharine Ashe; on-sale 3\/15\/11; and then features ROYAL WEDDING<\/strong>, a historical romance short fiction anthology by Stephanie Laurens, Gaelen Foley and Loretta Chase,\u00a0 timed to coincide with the nuptials of Britain\u2019s most beloved young couple. \u00a0Later in the season bring four releases from Lavinia Kent and a prelude to Karina Cooper\u2019s Avon debut, Blood of the Wicked<\/em>. \u00a0Jaime Rush launches a brand new series with a\u00a0 digital short; and a full-length paranormal romance novel by author Kristin Miller will be released in the summer.<\/p>\n Avon Impulse is currently in the acquisition and production process for e-books to be published in 2011 and 2012.\u00a0 \u201cWe are actively looking to acquire for Avon Impulse,\u201d says Feron.\u00a0 Authors looking to submit to Avon Impulse can find guidelines and an online submission portal at www.avonromance.com\/impulse<\/a>.\u00a0 \u201cWe are looking for quality submissions across every romance subgenre,\u201d says Feron.<\/p>\n Avon Impulse e-books will be made available at all online retailers, everywhere in the world where English-language e-books are sold.\u00a0 For those seeking a hard copy of individual Avon Impulse titles, print-to-order books will be available from online book retailers.<\/p>\n For more information on Avon Impulse, and a detailed FAQ, visit <\/strong>www.avonromance.com\/impulse<\/strong><\/a>.<\/strong><\/p>\n <\/strong><\/p>\n ABOUT HARPERCOLLINS PUBLISHERS <\/strong><\/p>\n HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia\/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children’s books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. You can visit HarperCollins Publishers on the Internet at http:\/\/www.harpercollins.com<\/a>.<\/p><\/blockquote>\n <\/p>\n I think for HarperCollins, this was something they had to do to keep up with the ever increasing speed at which digital publishing, ereaders, iPads, android tablets and any other device you can read with are being bought and utilized. Who is this going to benefit? Very definitely readers, giving them more choices in terms of the kind of stories, books released at a greater frequency and varied book lengths. It can also be of great benefit to writers but it all depends on what the writer hopes to achieve in publishing with Avon Impulse.<\/p>\n I see this as a great opportunity for an author if what is most important to them is:<\/p>\n I can also see Avon authors releasing novellas through this imprint to create more awareness for an upcoming full-length print book.<\/p>\n However, if you are an author whose top priority is making money, this may not be the best deal for you. Here’s the breakdown in how the Avon Impulse imprint pays.<\/p>\n So that’s pretty much it. And since this is an Avon imprint we’re talking about, I’m going to give away some Avon books. Just tell me what you as a reader or\/and an author thinks about the new Avon Impulse line. Comment to enter to win. \ud83d\ude42<\/strong><\/p>\n Today, HarperCollins\/Avon announced their new digital line, Avon Impulse. Twitter is all atwitter about it.\u00a0 Below is the official announcement direct from HarperCollins: Give in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,42],"tags":[183,248],"class_list":["post-6134","post","type-post","status-publish","format-standard","hentry","category-miscellaneous","category-odds-and-ends-news","tag-avon","tag-editorial"],"yoast_head":"\n
\nAvon Books Introduces Digital Publishing Imprint
\nAvon Impulse Launches March 2011 with e-Original Romances<\/em> <\/em><\/p>\n\n
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