{"id":8969,"date":"2012-07-06T10:06:13","date_gmt":"2012-07-06T14:06:13","guid":{"rendered":"http:\/\/theseasonforromance.com\/wordpress\/?p=8969"},"modified":"2012-07-06T10:06:13","modified_gmt":"2012-07-06T14:06:13","slug":"publishing-the-new-frontier-with-elisabeth-naughton","status":"publish","type":"post","link":"https:\/\/smittenbybooks.com\/blog\/2012\/07\/06\/publishing-the-new-frontier-with-elisabeth-naughton\/","title":{"rendered":"Publishing: The New Frontier with Elisabeth Naughton"},"content":{"rendered":"

In just the last two years, we’ve seen the entire landscape undergo some very radical changes–wonderful changes. Changes that have empowered authors and given readers a whole host of reading options at better prices. This change is largely due to the advent of ereaders (which get cheaper by the year) and digital publishing. Today I’m chatting about this wonderful\u00a0phenomena call self-publishing\u00a0with an author who is reaping its rewards, Elisabeth Naughton<\/strong><\/a>.<\/p>\n

~*~*~<\/p>\n

Were you originally traditionally published?<\/strong><\/p>\n

\"\"Yes. I sold my first book \u2013 STOLEN FURY<\/strong>, which was a 2010 Double RITA nominee \u2013 to Dorchester. I did five books with them then moved to Sourcebooks.<\/p>\n

Why did you decide to self-publish?<\/strong><\/p>\n

When I got the rights back on the five books I\u2019d sold to Dorchester, I knew I didn\u2019t want those books to just disappear. So I self published them in December 2011 and January 2012.<\/p>\n

What are the top three pros then cons about self-publishing? <\/strong><\/p>\n

Pros:<\/strong><\/em><\/p>\n

I get to make decisions about characters and plot based on my vision for a series. (No editors telling me\u2026yes, this will sell, or no, that won\u2019t\u2026 or limiting a series to x number of books.)<\/p>\n

I have full final say in cover copy, cover design and release dates.<\/p>\n

The money. I make 65%-70% on ebook sales vs. 25% on my traditionally published ebooks.<\/p>\n

Cons:<\/strong><\/em><\/p>\n

There are no external deadlines. I have to set my own and stick to them. No one breathing down my neck to turn something in by a certain date.<\/p>\n

Self-published books can\u2019t be pre-sold at most vendors. This frustrates readers who are anticipating the next book in a series.<\/p>\n

Some review sites still view self-publishing in a negative light and aren\u2019t as eager or willing to accept review copies of self-published books.<\/p>\n

 <\/p>\n

Are you writing full-time?<\/strong><\/p>\n

Yes.<\/p>\n

Can you compare the money you\u2019re making self-publishing to the money you made or make in traditional publishing?<\/strong><\/p>\n

My situation is probably a little skewed because I was with Dorchester originally and never got a full royalty payment from them. And my first book with Sourcebooks only released last September. However, like I said before, on ebook sales of self-published work, I make 65-70% off list price vs. 25% on my traditionally published ebooks. Currently, I have two \u201ctechnically\u201d traditionally published books (Sept. \u201911 and April \u201912) and 8 self-published works. To give you an idea of sales\u2026in six months, with my self-published books, I\u2019ve made over $100,000. Compare that to my traditionally published royalty statement (which only covered 4 months of sales: Sept-Dec \u201911 for one book): once you deduct money held in reserves, my spring 2012 royalty check was only $4,000.<\/p>\n

Do you see yourself attempting to traditionally publish in the future?<\/strong><\/p>\n

Yes. I would like to continue to pursue traditional publishing in addition to self-publishing. I think the more books an author has out \u2013 in any medium \u2013 is good for name recognition. And people who might not see my self-published books online might be able to find me traditionally published in a store. My goal is always to reach as many readers as I can, so I will continue to pursue both traditional publishing AND self published at the same time.<\/p>\n

How many books did you have to release when you began self-publishing?<\/strong><\/p>\n

Since I had the rights back to books I\u2019d originally published with Dorchester, I had five books ready to self-publish all at the same time.<\/p>\n

\"\"Can you break down your self-published books in terms of number of backlist and frontlist titles?<\/strong><\/p>\n

Currently I have five backlist books self-published: STOLEN FURY, STOLEN HEAT<\/strong> and STOLEN SEDUCTION<\/strong> (Stolen Trilogy), and MARKED<\/strong> and ENTWINED<\/strong> (First two Eternal Guardians books). (These five books were all originally published with Dorchester.) Additionally, I also self-published a box set of the Stolen books so readers can get them together at a discount.<\/p>\n

As for frontlist books\u2026I have two at the moment: WAIT FOR ME<\/strong> and BOUND TO SEDUCTION<\/strong>. The sequel to BOUND TO SEDUCTION<\/strong>, the second book in my Firebrand series (self-published), will release in August.<\/p>\n

Is there a difference in your marketing efforts now that you\u2019re self-publishing?<\/strong><\/p>\n

I don\u2019t advertise nearly as much as I used to. I\u2019m not sure advertising pays off in the long run for book sales, and it\u2019s very hard to track. I run contests and try to connect with readers via social media, but I don\u2019t spend a lot on ads anymore.<\/p>\n

What is your work schedule like? Do you have self-imposed deadlines? Is it hard to get or remain motivated?<\/strong><\/p>\n

It\u2019s VERY easy to push things off when you have self-imposed deadlines. Way too easy to say\u2026 \u201cI\u2019ll get to it tomorrow.\u201d The biggest change for me with self-publishing is pushing myself to work HARDER than I did with traditional publishing. But the payoff is higher and I see the results much more quickly, so it\u2019s easy to stay motivated.<\/p>\n

As for work schedule, like I said before I have a stronger desire to work harder because I\u2019m in control of everything and can see daily ups and downs in sales. However, this can also be a drawback because I find myself working a lot more than I used to. My daily word goal is two thousand words, but I spend a lot of time during the day doing non-writing related \u201cwork\u201d that takes up a lot of time \u2013 blogging, social media, tracking sales, scheduling, etc. Some days I feel like I could work 24\/7 and never be caught up.<\/p>\n

Do you hire professional cover artists, editors (content, line edit)? Do you pay for ads?<\/strong><\/p>\n

Yes. I believe my self-published books should be as high in quality as my traditionally published books. I hire an editor and proof-reader for content and line edits, pay a cover artist, and a formatter.<\/p>\n

Are you getting your self-published books into foreign markets? If so, how?<\/strong><\/p>\n

Not yet. It\u2019s on my to-do list. I\u2019ve only been self-publishing for six months so I\u2019m still learning.<\/p>\n

How have you tackled the pricing issue with your novels? What do you charge? Have you found the \u201csweet spot\u201d for you novels? If so, what is it?<\/strong><\/p>\n

Because I was with Dorchester, I can say I know what it\u2019s like to work for free, and NO author should have, or want, to do that. Publishing is a business. When I self-publish I\u2019m working as not just the author, but as the publisher and the publicist. Three jobs in one. A lot of work goes into creating a quality self-published product. Unfortunately, there are a lot of authors out there who devalue their work by pricing their books super cheap. And\u2014fortunately or unfortunately\u2014readers are picking up on this. Price point doesn\u2019t always reflect quality, but I know there are a lot of readers who are gun-shy about the 99-cent book, and that knowledge has affecting my pricing scheme.<\/p>\n

\"\"With my backlist Stolen books, I priced them at $3.99 because they\u2019re re-releases, originally published in 2009-2010. Currently, I have STOLEN FURY<\/strong> priced at 99-cents as my lost leader book to get readers who haven\u2019t read me before to \u201ctry\u201d my work. It\u2019s only been on sale for 99-cents for a short amount of time and it\u2019s a pricing experiment. (Another perk to self-publishing is that I can<\/em> experiment like this!) I don\u2019t know when I\u2019ll move the price back up, but right now it\u2019s selling well and driving sales of STOLEN HEAT<\/strong> and STOLEN SEDUCTION<\/strong> so I\u2019m happy.<\/p>\n

The first two Eternal Guardians books (MARKED & ENTWINED<\/strong>) are priced at $4.49 because they were also re-releases, but are slightly higher because they\u2019re part of an on-going series. In the future, however, I\u2019ll price new, full-length novels between $4.99 and $5.99. And my novellas are priced at $2.99.<\/p>\n

Do you write in multiple genres? If so, which genre sells best for you?<\/strong><\/p>\n

Yes. I write both paranormal and romantic suspense. Currently, my paranormals sell better, but I have a feeling that\u2019s because they\u2019re part of an ongoing series.<\/p>\n

What advice would you give to brand new authors thinking of self-publishing? Would you give the same advice to already published (traditional) authors? <\/strong><\/p>\n

The biggest challenge for brand new authors is name recognition. No one knows who you are. I stepped into self-publishing already having a loyal reader base. New authors don\u2019t have that. If I were a new author self-publishing right now, I wouldn\u2019t waste any time advertising or promoting a book until I had at least 3 books out. Readers who download your book and love it are immediately going to run out and look for anything else you have, and if you have nothing, they\u2019ll be disappointed. There\u2019s no use promoting until you have enough books for readers to gobble up. Then your name will start to spread.<\/p>\n

Traditionally published authors come into the self-publishing arena the same way I did\u2026with a loyal reader base. For those authors I\u2019d recommend promoting the heck out of your new book\/series with your existing readers and then via social media. I partner with several authors (both traditionally published and self-published) who all help promo each other\u2019s work, and that\u2019s made a big difference in my sales.<\/p>\n

\"\"What changes would you like to see in the self-publishing industry? With traditional publishers?<\/strong><\/p>\n

In self-publishing I\u2019d LOVE to see the retailers instigate pre-orders for proven self published authors. I\u2019d also like to see Barnes & Noble step up its game and give Amazon a run for its money. (I read an article yesterday that said B&N is planning to expand its Nook store in the near future, so maybe this is happening now!) Competition isn\u2019t a bad thing. It forces retailers to look for new ways to sell books, and that\u2019s a win-win for everyone.<\/p>\n

In traditional publishing I\u2019d like publishers \u2013 and editors \u2013 to take notice. For a long time, publishers were the only game in town, but that\u2019s not the case any more. Authors are making a lot of money self-publishing. There are perks to being with a publisher though. Show us what we mean to you and we\u2019ll stay with you. Just keep in mind, if you treat authors like they\u2019re expendable, they\u2019ll go somewhere else\u2026or do it on their own. It used to be that distribution was the most important factor to selling books. In the digital age, that\u2019s just not true. Discoverability is the key now. And readers don\u2019t need<\/em> publishers to discover new, great authors. They can do it on their own.<\/p>\n

What\u2019s next for you? <\/strong><\/p>\n

The fifth book in my Eternal Guardians series \u2013 ENSLAVED<\/strong> \u2013 releases in November 2012 from Sourcebooks (this will be a traditionally published book). I\u2019m hard at work on book 6 (currently untitled – and no, I don\u2019t know yet if it will be traditionally or self-published). In self-publishing, I have a new paranormal series about three djinn warriors that just launched last month. Book two, SLAVE TO PASSION<\/strong>, will release in August. My agent is also shopping a new paranormal proposal to traditional publishers while I\u2019m working on a new romantic suspense series. As I said before, my goal is to remain both traditionally and self-published\u2014because it\u2019s all about discoverability\u2014so I\u2019m looking at all<\/em> options.<\/p>\n

BUY LINKS<\/strong><\/span><\/p>\n

ENRAPTURED<\/strong><\/span>\u00a0:\u00a0Amazon<\/a>\u00a0~\u00a0B&N<\/a><\/strong> –\u00a0iBooks<\/a><\/strong><\/p>\n

BOUND TO SEDUCTION<\/span> : Amazon<\/a> ~ B&N<\/a> ~ iBooks<\/a><\/strong><\/p>\n

Elisabeth, thank you so much for taking the time out of your very busy schedule to do this virtual sit down with me. You inspire me and I’m sure you’re an inspiration to many authors in the self-publishing, epublishing and traditional publishing markets.<\/p>\n

And if you haven’t tried any of Elisabeth’s books, I’m giving away 5 (five) copies of the first book in her Stolen books, STOLEN FURY! <\/strong><\/p>\n\n

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